NIVEA India has been awarded the Great Place to Work Certification 2022.This certification marks the exceptional work and commitment of the company to live by its purpose of Care Beyond Skin and its core values every single day. Over the years, NIVEA India has invested in their talent and culture and driven innovative people practices cutting across inclusion & diversity, employee well-being and development. In its pursuit of excellence, NIVEA India has pushed the envelope to create a digital first mind-set in its ecosystem. Enriched by a challenging work environment, and fuelled by an entrepreneurial drive, NIVEA India exuberates the energy of a start-up with the wisdom of a nearly 140-year-old global company.
NIVEA India is Certified as a Great Place to Work
On this certification, Neil George, Managing Director NIVEA India,said, “At NIVEA India, we take special pride in building a unique culture that is consistent with our parent company’s core values of Care, Trust, Simplicity, Courage.We spend an enormous amount of time and effort to hire talents that can live and breathe our core values while taking the ambition of our young and vibrant company into the future. Our leaders at all levels are then given the responsibility to develop our people, equip them with new age skills and provide them meaningful projects and a workplace that fosters high levels of performance. And we do this as a team while ensuring we are constantly moving towards our ambition of becoming India’s most loved and trusted skincare brand.We are of course delighted, yet humbled to receive the certification of a ‘Great Place to Work’ but continue to remain grounded to ensure we build a world class organization.”
Over the years, NIVEA India has introduced many initiatives and policies that act as catalysts for the workforce. Some of the key themes are
Building an Inclusive Culture:Embracing the uniqueness of each of its employees, NIVEA India is committed to building a culture that is truly inclusive of all forms of diversity. This extends from creating gender agnostic roles at the shopfloor in the factory, to creating an environment where women can thrive and grow through various enablers. The organization has signature programs like ‘All for Women of NIVEA (WON)‘, a dedicated mentoring program for women talent. Progressive policies like creche support, nanny allowance, and 30-day paternity leave further strengthen gender equality. NIVEA also demonstrated commitment to LGBTQI+ inclusion by introducing ‘Be You @ NIVEA India‘ that encourages understanding and sensitivity towards the needs of LGBTQI+ employees at the workplace via expert-led sessions and interaction with the community.
Digital @ Heart: NIVEA India is well ahead on its journey of being a Digital first organization. Besides dedicated digital commerce and digital marketing teams and investments, there is also an incubation team under the sponsorship of the MD to scale new digital models. An internal campaign called India Goes Digital, brought the focus of the entire organization on Digital and built a shared understanding of how it affects key business priorities while celebrating ongoing digital endeavours & share learnings both inside and outside the organization.
Employee Wellbeing: Focused initiatives on self-care, financial well-being, mental health, managing grief, and stress have equipped the workforce to unleash their true potential despite the challenges of the past two years. Several initiatives including procuring medication, oxygen cylinders, emergency financial assistance, partnering with physicians, caregiver leaves, etc. were undertaken to battle COVID-19. A large-scale vaccination drives covering employees, their families and 3rd party resources was undertaken and 97% of employees are now double vaccinated.
“NIVEA India, stays true to the Beiersdorf purpose of Care Beyond Skin, while providing employees with meaningful learning experiences, in a culture that nurtures but also challenges everyone to unlock their potential. We do this by listening to our workforce regularly and being guided by our core values. We take great pride in being certified as a Great Place to Work for the very first time, but I might add, that as someone working here, it comes as no surprise because it validates what we already know and experience every day!,” added Vidya Kumar, Director, Head Human Resources, NIVEA India.
About Beiersdorf AG
Beiersdorf has stood for innovative, high-quality skin care products as well as pioneering skin research for nearly 140 years. Leading international brands such as NIVEA, the world’s no. 1 skin care brand*, EUCERIN (dermocosmetics), LA PRAIRIE (selective cosmetics), and HANSAPLAST/ELASTOPLAST (plasters and wound care) are cherished by millions of people around the world day after day. Other renowned brands such as LABELLO, AQUAPHOR, FLORENA, 8X4, HIDROFUGAL, GAMMON, COPPERTONE, MAESTRO, CHAUL, and STOP THE WATER WHILE USING ME! round off our extensive portfolio. Through the wholly owned affiliate tesa SE, Beiersdorf is also a globally leading manufacturer of technical adhesive tapes and provides self-adhesive solutions to industry, craft businesses, and consumers.
The Hamburg-based company generated sales of €7,025 million as well as an operating result (EBIT) of €828 million in fiscal year 2020. Beiersdorf has more than 20,000 employees worldwide, who are connected by shared core values, a strong corporate culture and the Beiersdorf purpose “Care Beyond Skin“. With its C.A.R.E.+ business strategy, the company pursues a multi-year investment program focusing on competitive, sustainable growth. The program is consistent with the ambitious sustainability agenda, with which Beiersdorf is generating clear added value for consumers, society, and the environment.
* Source: Euromonitor International Limited; NIVEA by umbrella brand name in the categories Body Care, Face Care, and Hand Care; in retail value terms, 2020.
Additional information can be found at www.beiersdorf.com.
About Great Place to Work
Great Place to Work is the global authority on workplace culture. Since 1992, they have surveyed more than 100 million employees worldwide and used those deep insights to define what makes a great workplace: trust. Their employee survey platform empowers leaders with the feedback, real-time reporting, and insights they need to make strategic people decisions. The Institute serves businesses, non-profits and government agencies in more than 60 countries and has conducted pioneering research on the characteristics of great workplaces for over three decades.
In India, the institute partners with more than 1100 organizations annually across over 22 industries to help them build High-Trust, High-Performance Cultures™ designed to deliver sustained business results. Hundreds of CEOs and CXOs from India Inc. are part of the great place community that is committed to the vision of making India a great place to work FOR ALLTM.
The Institute’s research shows that great workplaces are characterized by great leadership, consistent employee experience, and sustainable financial performance. These organizations are able to deliver a consistent experience to all their employees irrespective of their role, gender, tenure or level in the organization. Their leaders believe in the vision of creating and sustaining a Great Place to Work FOR ALL and role model being ‘FOR ALL‘ Leaders.