GAIL has been creating awareness for bringing a positive change to ensure a greener and cleaner environment through its “Hawa Badlo” movement. In this move #Wake Up And Smell The Change initiative has been started by the Hawa Badlo platform to spread the idea of appreciating and preserving the positive environmental changes occurred due to the lock down. Through #WakeUpAndSmellTheChange inititiative the netizens were asked to take a pledge and sustain this change in future as well as with befitting lifestyle changes like:
1. Staying Home more on weekends
2. Walking or riding the bicycle whenever one can.
3. Using one car per family
4. Using cleaner fuels in vehicles and home like Natural gas, CNG, PNG, renewables etc.
An online engagement activity was also organised under this initiative earlier where in people were requested to click pictures of scenic beauties from their balconies, windows or roofs and post them on Hawa Badlo handles in the comments section with hashtag
This is an attempt to mobilize collective societal efforts to improve the deteriorating air quality, by encouraging sustainable and environment friendly steps in works as well as inculcating lifestyle habits such as planting trees, cycling & walking, carpooling, using public transport, conserving energy and using cleaner energy sources like Natural Gas for industries, CNG for automobiles, PNG for commercial uses.By engaging people for actions through events, social messaging through endorsement and web media series, short films, raahgiri, contests etc, the purpose of Hawa Badlo is to motivate Indian netizens to take pledge for actions against Air Pollution and problems caused due to Air Pollution. This initiative under Hawa Badlo movement through its engaging activities has been able to *reach more than 8 million people across all digital platforms till date*